Jennell Acker
1 year ago
Last Updated
2 months ago
Whether you are watching a famous athlete make an unbelievable play or witnessing a sensational singing performance, the world of sports and entertainment is never boring. Sports and Entertainment Marketing is a up and coming career choice for our youth. The PBL project of Sports and Entertainment Marketing immerses students into this glamorous field. This series of lessons starts with the introductions of sports, entertainment and marketing. The project culminates by bringing all of these concepts together with a final assessment that focuses on a Promotional Plan for an existing sports or entertainment company.

The objectives each lesson:
Lesson #1-Identify Management Essentials in Sports and Entertainment
Lesson #2-Understand basic concepts in marketing
Lesson #3-Analyze marketing tactics and the promotional mix in relationship to the sports and entertainment business
Lesson #4-To effectively implement all marketing functions for a promotional plan.

This project is brought to you by Jennell Acker with support from the CTE Online curriculum leadership team and detailed coordination provided by Team Lead Laura Gallardo.


Industries / Pathways
  • Hospitality, Tourism, and Recreation Hospitality, Tourism, and Recreation
    • Hospitality, Tourism, and Recreation
K-12 Subjects
  • Technology Education
Grade Levels
  • 9
  • 10
  • 11
  • 12

Sports and Entertainment Management - What is It?

Introduction to Marketing in Sports and Entertainment

The Four Ps of Marketing in Sports and Entertainment

Sports and Marketing Promotional Plan- Putting It All Together!